A well designed product or service meets three key criteria: it is desirable by its users, it is feasible to produce and it is a viable option.
From one perspective this might seem like an easy-to-achieve goal. But this is usually only a manager’s perspective.
To ensure that everyone involved, your end-beneficiaries as well as your paying customers (if different), your producers and suppliers as well as your CFO, stand behind the product, we apply design research at every level.
Following the well-structured methodology of Human-Centred Design as envisioned by the world’s largest design agency IDEO we are able to dig deep into the needs and wishes or the people you are hoping to serve with your product.
We identify four main stages of design research that we can support you with:
Unlike other problem-solving approaches, design research methods focus on spending most time on discovering the problem space.
This can but does not have to include a broad evaluation of the current working processes in order to identify internal opportunity space.
This phase usually covers an array of research tools like desk research to scan the ecosystem for relevant information, contextual research like observation of existing (potentially competing) services, behaviours, production processes and more, stakeholder interviews to build a base for ongoing user and partner research as well as wild brainstorming sessions without constraint to create a mindset tailored for innovation.
After having explored the problem space to a satisfying extent, the next stage will focus on identify the opportunity space by narrowing down some of the previously gained insights according to parameters set out by the client and researchers. This does not mean deciding on a full solution but rather to define certain ways on how a solution could look like and how the team will identify when they have reached a desirable, viable and feasible solution.
At this stage we would also begin to identify the underlying business model.
With the decided upon set of parameters we now enter a smaller and more focused open opportunity space to again make use of creative design tools to develop the most desirable solutions. These potential solutions will be distributed along a defined spectrum of parameters so that iterations, changes, back-up plans and more are clearly visible. Design is all about an iterative process and there is never a wrong time to test, evaluate and redesign. It only matters that it is the right iteration.
At the end of this stage there will be a few solutions to pick from for delivery to the client or users.
This stage depends a lot on the internal working mechanisms of your organisation and varies in time required as the complexity of your product can also vary. Thanks to previously set out parameters there now is a low-risk production ahead of you as you can quickly shift for other previously conceived solution in case of unexpected developments in your production queue or supply chain.
If you want to know more about how we can help, just contact us (it’s for free!)